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Welcome to exhibitor lounge sponsored by exhibit edge comm I'm your host and your tradeshow mixologist Michael gray here each week you receive simple practical and proven tips to improve your trade show marketing strategy maximize your budget and get better results by today's topic is the straight Bill of Lading and you may go straight what do you mean straight bill awaiting everybody just refers to it as the Bill of Lading or B of L well there's actually quite a difference between a straight violating an ability now a bill elating in general is negotiable it can have pricing information it can have lots of information on the document it is what the carrier fills out and uses to ship your Freight but also bill Freight and so on a straight bill of lading is what is used on a trade show floor and that is non-negotiable and all it is it's for transfer of title of your property from the general contractor to a shipping agent that you designate on a bill lading I want to go over a little bit about what a straight ability is and what are what it contains now it's always going to contain the shipment origin it'll contain the shipment destination and it'll contain the carrier's name that you need to put in okay now it also contains a block to prepay for collect shipments now prepay I always love the term because prepay just means bill - it's the carrier will bill you after the shipment is delivered okay or collect and then there's going to be a place for a name and address in order to take care of those arrangements now that's not pricing and that's not anything else it just tells the carrier that the general contractor is not liable for the cost of this shipment okay the other things on a bill lading are the number of pieces and they're just scription block of the shipment and it's very important to get as detailed as you can in this section okay the the general contractor will also have a reassignment block and it's the one that says you know send back to warehouse or ship via general contractor's carrier okay and there's some techniques in here I always like to put deliver back to warehouse because I can hold the the transportation company valence show up more accountable and they just go to the warehouse and they pay the small fee or surcharge which is usually about I've seen it around fifteen dollars per hundredweight for the general contractor to take it off the floor and take it back to his local warehouse so that's just a strategy that can be used but you do have to check one of those two boxes now the method of freight which is something people don't check a lot but that's very important I mean on this bill lading it talks about murder Freight air freight van line or other especially if it's a POV or privately owned vehicle you're going to want to specify the carrier method and most importantly you're going to want to specify the date you need it delivered by if you're doing two-day air or if you're doing motor freight but you know I mean not...